CREATIVE + ART
Thoughtful Concept . Impactful Art Direction . Beautiful Craft
Sylvie is a French born Asian creative and advertising nerd with 10 years+ experience.
With her varied background, experiences, cross-cultural immersion, she is able to offer fresh and interesting perspectives.
CARTIER JUSTE UN CLOU
2016 - China
2013 - China
2022 - Global
2021 - East Asia
2019 - Global
CARTIER LOVE DELIVERY
2017 - China
PANTHÈRE DE CARTIER
2017 - China
SK-II X ANDY WARHOL
2021 - Global
2017 - China
OLAY X KEITH HARING
2019 - China
2016 / 2018 - China
2014 - China
2015 - China
2014 - China
2011 - China
2011 - China
2012 - China
2019 - now
LEO BURNETT - Singapore
Creating campaigns for global and regional clients. Helping win Sephora, The Macallan, Bintang, Olay pitches.
CLIENTS: SKII, Olay, Sephora
2018 - 2019
HAVAS CHAMPAGNE - Phnom Penh
• Hired creatives and built a solid team structure of 14 creatives.
• Led and inspired the team to elevate their craft and creativity.
• Installed processes, hired a traffic manager.
• Worked for Cambodia’s biggest brands and NGOs.
CLIENTS: UNICEF, Marie Stopes, Anchor, Prudential, BRED bank, Nestlé, Pepsi...
2016 - 2018
ASSOCIATE CREATIVE DIRECTOR
PUBLICIS NURUN and PUBLICIS LUXE - Shanghai
• Experiences in Chinese social media, e-commerce, H5 and digital innovation (VR/AR).
• Won Cartier and Zara accounts.
• Built, led, trained and inspired a dedicated creative team to develop WeChat / Weibo social posts, and more.
• Created very successful social and digital campaigns for Cartier.
• Helped Cartier to be ranked number 1 in digital competence in the Luxury market.
• Redesigned Nurun’s rooftop to create a nice place for social gathering.
CLIENTS: Cartier, ZARA, Biotherm, Acuvue...
2013 - 2015
DIGITAL ART DIRECTOR
FRED&FARID - Shanghai
• Learned innovative and creative way of thinking.
• Worked on creative concepts and art direction for traditional, digital and social campaigns, and numerous pitches that we won.
• End of 2014, Fred&Farid Shanghai (opened in 2012) has grown to 130 employees, has gained multinational clients as well as multiple recognitions:
- Spikes Asia - Independent Agency of the Year 2014
- Campaign Asia - China Silver Creative Agency of the Year 2014
- Cristal Festival - Independent Agency of the Year 2014
- Adweek top 10 best agencies outside USA
- World Luxury Awards
- Best Agency of the Year 2014
CLIENTS: Coca-Cola, Starbucks, Malibu, Diesel, Me&City, ButterflyTwist, Guerlain, Element Fresh, Martell...
2010 - 2013
TBWA - Shanghai
• Learned and mastered art direction.
• Won awards for a McDonald’s print.
• Developed international and local campaign for Pernod Ricard and helped Martell to become the number 1 cognac brand in China.
• Participated in few SWAT (TBWA special creative task forces) to work on special client's briefing.
CLIENTS: Pernod Ricard China, Adidas, McDonald's...
Leo Burnett - Paris
• Learned big agency ecosystem.
• Developed my first print ads and packagings.
• Fell in love with the advertising world.
CLIENTS: Quick, Femme Actuelle, Ripolin, Fiat...
"Sylvie was my creative partner at Nurun, Publicis Shanghai. She is one of the most talented creatives with a unique and insightful understanding and interpretation of luxury. She has a distinctive aesthetic quality bringing life to beautiful and well-crafted ideas. I am also deeply impressed by her ability to combine logic with imagination, she’s one of the few who is able to apply systematic thinking, analytical research to contextualize a creative solution. As an individual, she is brave, optimistic, and generous to help and nurture young talents."
September Guo // Managing Director Accenture Interactive Shanghai
"She is one of the most complete and efficient creative I had the chance to work with - from ideas to execution. She comes up with great, simple and impactful concepts which she knows how to visually emphasize. For those reasons, Sylvie has been one of the first creative talent I had in mind when we launched Fred&Farid Shanghai."
Gregoire Chalopin // Founding Partner - yokuaidi - 领英 and ex-Managing Director & Creative Director Fred&Farid Shanghai
"Her exceptional ability to gather ideation and execution, quickly made her one of the lead creative talent of the agency. She is as comfortable in traditional media, than in modern, mobile, digital and social media. Sylvie is not only a unique creative, she also has a great sensibility, an amazing eye, and a sense of leadership that made her a great manager. She's this little sparkle that any company would be lucky to have."
Laurent Leccia // Partner and Executive Creative Director Fred&Farid NY
"She is a bright and ambitious talent, with a great eye for beauty and aesthetics. Her work is quick, polished and it is always a joy to work with her."
Frances Gaillard // Stoli Global Marketing Director
"I thoroughly enjoyed my time working with Sylvie, and came to know her as a truly rockstar to absolutely any team. She is talented and incredible. Beyond that, she is an impressive creative mind who is always be able to give you mind blowing creative ideas and most importantly, it is a guarantee that the work is a piece of art. Sylvie is surely an artistic gem shines in advertising!"
Susanna Ding // Account Director Fred&Farid NY
Worked for various international clients from FMCG to Fashion, Beauty, Alcohol, Luxury brands and NGOs.