©2019 by sylviekinn

 

Sylvie is a French born Asian creative and advertising nerd with 10 years experience.
With her varied background, experiences, cross-cultural immersion, she is able to offer fresh and interesting perspectives.

 

WORK

Traditional to digital and social media. It all starts with a great idea...

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UNICEF

2019 - Cambodia

Child Protection Campaign

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UNICEF

2019 - Cambodia

Family separation

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CARTIER JUSTE UN CLOU

2016 - China

"NAIL DOWN YOURSELF"
Product Launch Campaign

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PANTHÈRE DE CARTIER

2017 - China

"PANTHÈRE INSIDE"
Product Launch Campaign

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MCDONALD'S

2013 - China

"REAL. GOOD"
Award Winning print ad

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CARTIER LOVE DELIVERY

2017 - China

"EXCLUSIVE LOVE DELIVERY"
Valentine's Day Campaign

ME&CITY

2015 - China

"FASHION STREET VIEW"
Digital Campaign

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CARTIER QIXI

2017 - China

"LOVE IN THE AIR"
Chinese Valentine's Day Campaign

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CARTIER WECHAT

2016 / 2018 - China

Daily Social Post Management

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CARTIER COVER

2017 - China

Art Direction

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COCA-COLA VISUALS

2014 - China

Creation of a new Image Bank

COCA-COLA 3PM

2014 - China

ATL Campaign

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ANCHOR

2019 - Cambodia

Wedding Campaign

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COCA-COLA CNY

2013 - China

CHINESE NEW YEAR WISHES
Graphic Design

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HELAN MOUNTAIN

2011 - China

"THE UNION"
ATL Campaign

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MARTELL NOBLIGE

2011 - China

"SIGNS OF ELEGANCE"
ATL Campaign

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MARTELL NOBLIGE

2012 - China

"JOIN THE NEW ELEGANCE"
BTL Campaign

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MARTELL CHESSBOARD

2013 - China

Product Design

 

EXPERIENCE

2019 - 2020

ASSOCIATE CREATIVE DIRECTOR

LEO BURNETT - Singapore
CLIENTS: SKII global, Heineken APAC

2018 - 2019

CREATIVE DIRECTOR

HAVAS CHAMPAGNE - Phnom Penh
• Hired creatives and built a solid team structure of 14 creatives.
• Led and inspired the team to elevate their craft and creativity.
• Installed processes, hired a traffic manager.
• Worked for Cambodia’s biggest brands and NGOs.
CLIENTS: UNICEF, Marie Stopes, Anchor, Prudential, BRED bank, Nestlé, Pepsi...

2016 - 2018

ASSOCIATE CREATIVE DIRECTOR

PUBLICIS NURUN and PUBLICIS LUXE - Shanghai
• Experiences in Chinese social media, e-commerce, H5 and digital innovation (VR/AR).
• Won Cartier and Zara accounts.
• Built, led, trained and inspired a dedicated creative team to develop WeChat / Weibo social posts, and more.
• Created very successful social and digital campaigns for Cartier.
• Helped Cartier to be ranked number 1 in digital competence in the Luxury market.
• Redesigned Nurun’s rooftop to create a nice place for social gathering.
CLIENTS: Cartier, ZARA, Biotherm, Acuvue...

2013 - 2015

DIGITAL ART DIRECTOR

FRED&FARID - Shanghai
• Learned innovative and creative way of thinking.
• Worked on creative concepts and art direction for traditional, digital and social campaigns, and numerous pitches that we won.
• End of 2014, Fred&Farid Shanghai (opened in 2012) has grown to 130 employees, has gained multinational clients as well as multiple recognitions:        
- Spikes Asia - Independent Agency of the Year 2014        
- Campaign Asia - China Silver Creative Agency of the Year 2014        
- Cristal Festival - Independent Agency of the Year 2014
- Adweek top 10 best agencies outside USA        
- World Luxury Awards
- Best Agency of the Year 2014
CLIENTS: Coca-Cola, Starbucks, Malibu, Diesel, Me&City, ButterflyTwist, Guerlain, Element Fresh, Martell...

2010 - 2013

ART DIRECTOR

TBWA - Shanghai

• Learned and mastered art direction.

• Won awards for a McDonald’s print.

• Developed international and local campaign for Pernod Ricard and helped Martell to become the number 1 cognac brand in China.

• Participated in few SWAT (TBWA special creative task forces) to work on special client's briefing.

CLIENTS: Pernod Ricard China, Adidas, McDonald's...

2009

CREATIVE INTERN

Leo Burnett - Paris

• Learned big agency ecosystem.

• Developed my first print ads and packagings.

• Fell in love with the advertising world.

CLIENTS: Quick, Femme Actuelle, Ripolin, Fiat...

 

REFERENCES

"She is one of the most complete and efficient creative I had the chance to work with - from ideas to execution. She comes up with great, simple and impactful concepts which she knows how to visually emphasize. For those reasons, Sylvie has been one of the first creative talent I had in mind when we launched Fred&Farid Shanghai."

Gregoire Chalopin // ex-Managing & Creative Director Fred&Farid Shanghai

"I thoroughly enjoyed my time working with Sylvie, and came to know her as a truly rockstar to absolutely any team. She is talented and incredible. Beyond that, she is an impressive creative mind who is always be able to give you mind blowing creative ideas and most importantly, it is a guarantee that the work is a piece of art. Sylvie is surely an artistic gem shines in advertising!"

Susanna Ding // Account Director Fred&Farid NY

"Her exceptional ability to gather ideation and execution, quickly made her one of the lead creative talent of the agency. She is as comfortable in traditional media, than in modern, mobile, digital and social media. Sylvie is not only a unique creative, she also has a great sensibility, an amazing eye, and a sense of leadership that made her a great manager. She's this little sparkle that any company would be lucky to have."

Laurent Leccia // Executive Creative Director Fred&Farid NY

"She is a bright and ambitious talent, with a great eye for beauty and aesthetics. Her work is quick, polished and it is always a joy to work with her."

Frances Gaillard // Stoli Global Marketing Director

 

CLIENTS

Worked for various international clients from FMCG to Fashion, Beauty, Alcohol, Luxury brands and NGOs.