CARTIER JUSTE UN CLOU
2016 - CHINA
For the official launch of Cartier Juste un Clou in China we created a Digital and Social Campaign "NAIL DOWN YOURSELF"
The campaign video reaches 150 millions views within 36 hours.
Skyrocketing page views, retweets, and the trendind topics #Nail Down Yourself With LuHan# generated 560 millions views in 2 weeks, 1.02 million comments and triggered creative responses from fans.
The Juste un Clou campaign greatly successed winning brand love and exceed expectations.
Sales has grown over 100% and Juste un Clou has become the icon to own.
Agency: Publicis Nurun Shanghai
Creative Director: Sylvie Kinn
Art Director: Sylvie Kinn, Coco
CopyWriter: Ida Yang
Creative Intern: Guyot-Donahue
Chief Executive Officer: Julie Marchesseault
Director: Lisa Paclet
DOP: Alex Lamarque
Talent: Lu Han
Music: Battles The Yabba