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CREATIVE + ART

Sylvie.png

I’m a Creative Director with an art background. I look Asian but I speak with an unmistakable French accent that just won’t quit - adds a bit a flavour you know?

 

I was born and raised in France, where I was captivated by the ads I saw on TV – and that’s where my love for advertising began. With my visual art diploma in hand, I kick-started my career in Shanghai, evolving alongside the blooming city: I won awards at TBWA\Shanghai with a potato for McDonald's (yes, really), supported Fred&Farid secure countless accounts when they opened their Shanghai office, and contributed to making Cartier the number one in digital competence in China while at Publicis NURUN and Publicis LUXE.

After that, I swapped skyscrapers for tuk-tuks and spent a year in Cambodia, working with Havas on projects for NGOs – reminded me that creativity can do more than sell; it can serve.​

Then came Singapore, where I joined Publicis and crafted campaigns for SK-II, a premium global beauty brand – with products that obviously work on me (not paid for saying this). Most recently, I've move back to Paris and worked in-house at Clarins, then at McCann for L'Oréal Paris, creating global campaigns for one of the world’s biggest beauty brands.

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I’m now on the lookout for my next chapter. If you believe we can create work that’s both beautiful and impactful, let’s discuss...

Clients: Cartier | Clarins | McDonald’s | Coca-Cola | L’Oréal Paris | SK-II | Biotherm | Guerlain | Estée Lauder | Olay | Sephora | Zara | Adidas | Butterfly Twist | Me&City | Starbucks | Pepsi | Nestlé | Garnier | SKP | Element Fresh | Anchor Beer | Pernod Ricard China | Martell Noblige | Martell Cordon Bleu | Martell XO | Martell Chanteloup | L'Or de Jean Martell | Perrier - Jouët | Absolute Vodka | The Glenlivet | Ballantines | Helan Mountain | Montesquiou | Royal Salute | Malibu | The Macallan | Johnnie Walker | Prudential | Bred Bank | Marie Stopes | UNICEF | UNOPS

WHAT PEOPLE SAY...

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