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Thoughtful Concept . Impactful Art Direction . Beautiful Craft

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My name is Sylvie and I’m a Creative Director. I look Asian but I speak with an unmistakable French accent that just won’t quit - adds a bit a flavour you know?


In fact, I was born and grew up in France. I was fascinated by the ads I watched on TV and on the street, which sparked my passion for advertising. I kick-started my career in 2010 and spent my 20s in Shanghai, evolving alongside the blooming city: I won awards at TBWA\Shanghai, helped Fred&Farid secure countless accounts when they opened the new office in Shanghai and contributed to making Cartier the number one in digital competence in China at Publicis NURUN and Publicis LUXE.


Now in my 30s, I’m currently in Singapore at Publicis, crafting campaigns for the premium anti-aging beauty brand SK-II – a product that obviously works on me (not paid for saying this).

Clients: Cartier | McDonald’s | Coca-Cola | L’Oréal | SK-II | Biotherm | Guerlain | Estée Lauder | Olay | Sephora | Zara | Adidas | Butterfly Twist | Me&City | Starbucks | Pepsi | Nestlé | Garnier | SKP | Element Fresh | Anchor Beer | Pernod Ricard China | Martell Noblige | Martell Cordon Bleu | Martell XO | Martell Chanteloup | L'Or de Jean Martell | Perrier - Jouët | Absolute Vodka | The Glenlivet | Ballantines | Helan Mountain | Montesquiou | Royal Salute | Malibu | The Macallan | Johnnie Walker | Prudential | Bred Bank | Unicef | Marie Stopes | UNOPS


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