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CREATIVE + ART

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I’m a Creative Director with an art background. I look Asian but I speak with an unmistakable French accent that just won’t quit - adds a bit a flavour you know?

 

I was born and raised in France, where I was captivated by the ads I saw on TV – and that’s where my love for creativity began. With my visual art diploma in hand, I kick-started my career in Shanghai, evolving alongside the blooming city: I won awards at TBWA\Shanghai with a potato for McDonald's (yes, really), supported Fred&Farid secure countless accounts when they opened their Shanghai office, and contributed to making Cartier the number one in digital competence in China while at Publicis NURUN and Publicis LUXE.

After that, I swapped skyscrapers for tuk-tuks and spent a year in Cambodia, working with Havas on projects for NGOs – reminded me that creativity can do more than sell; it can serve.

Then came Singapore, where I joined Publicis and crafted campaigns for SK-II, a premium global beauty brand – with products that obviously work on me (not paid for saying this). Most recently, I've move back to Paris and worked in-house at Clarins, then at McCann for L'Oréal Paris, creating global campaigns for one of the world’s biggest beauty brands.

Today, I’m channeling this rich, multicultural experience into a new chapter: freelance life. If you need sharp eye with global mindset, let’s discuss.

Clients: Cartier | Clarins | McDonald’s | Coca-Cola | L’Oréal Paris | SK-II | Clé de Peau Beauté | Eucerin | Biotherm | Guerlain | Estée Lauder | Olay | Sephora | Zara | Adidas | Butterfly Twist | Me&City | Starbucks | Pepsi | Nestlé | Garnier | SKP | Element Fresh | Anchor Beer | Pernod Ricard China | Martell Noblige | Martell Cordon Bleu | Martell XO | Martell Chanteloup | L'Or de Jean Martell | Perrier - Jouët | Absolute Vodka | The Glenlivet | Ballantines | Helan Mountain | Montesquiou | Royal Salute | Malibu | The Macallan | Johnnie Walker | Prudential | Bred Bank | Marie Stopes | UNICEF | UNOPS

WHAT PEOPLE SAY...

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Founding Partner Yokuaidi Creative Studio

Ex-Managing Director & Creative Director Fred&Farid Shanghai

[Relationship: Managed Sylvie at TBWA and Fred&Farid Shanghai]

GrÉgoire Chalopin

"I have first met Sylvie at TBWA\Shanghai where she immediately established herself as an outstanding creative talent. After joining my team, we successfully led creatively account such as Martell, Chivas, Absolut, and produced beautifully crafted campaigns. She is one of the most complete and efficient creative I had the chance to work with - from ideas to execution. She comes up with great, simple and impactful concepts which she knows how to visually emphasize. For those reasons, Sylvie has been one of the first creative talent I had in mind when we launched Fred&Farid Shanghai. I also came to appreciate Sylvie's extraordinary ability to perform well under challenging environment - pitch, heavy productions, ... which has been precious at this early stage of the company's launch, helping us to win multiple accounts. With her varied background, experiences, immersion into different cultures, she is able to offer very fresh and interesting perspectives. I personally found her a breath of fresh air in the development of work on every project we worked on."

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Managing Director Accenture Song SEA

Specializing in Beauty, Luxury and Social Commerce

[Relationship: Worked with Sylvie at Nurun and Fred&Farid Shanghai]

September Guo

"Sylvie was my creative partner at Nurun, Publicis Shanghai. She is one of the most talented creatives with a unique and insightful understanding and interpretation of luxury. She has a distinctive aesthetic quality bringing life to beautiful and well-crafted ideas. I am also deeply impressed by her ability to combine logic with imagination, she’s one of the few who is able to apply systematic thinking, analytical research to contextualize a creative solution. As an individual, she is brave, optimistic, and generous to help and nurture young talents."

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Partner and Executive Creative Director Fred&Farid NY

[Relationship: Managed Sylvie at Fred&Farid Shanghai]

Laurent Leccia

"I've been lucky enough to have Sylvie in my team back in Fred&Farid Shanghai. Her exceptional ability to gather ideation and execution, quickly made her one of the lead creative talent of the agency. She is as comfortable in traditional media, than in modern, mobile, digital and social media. Sylvie is not only a unique creative, she also has a great sensibility, an amazing eye, and a sense of leadership that made her a great manager. She's this little sparkle that any company would be lucky to have."

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Creative Director 

Ex-ECD / CCO of Publicis Singapore, Ogilvy Paris, JWT NY, Marcel Paris

[Relationship: Managed Sylvie at Publicis Singapore]

EMMANUEL LALLEVÉ

"I met Sylvie when I was her ECD at Publicis Singapore. She is a true one of a kind talent of our industry. She is all about craft, scouting directors and photographers all the time. She might be one of the most organised and tough deck builder I ever met as well! That is more than helpful when it comes to make it shine even better. I do strongly recommend to trust her."

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Global Business Lead DDB Chicago

Ex-Stoli Global Marketing Director

[Relationship: Worked with Sylvie at TBWA Shanghai]

Frances Gaillard

"I've had the pleasure to work together with Sylvie on many projects in TBWA for Pernod Ricard and then on at Fred & Farid SH. She is a bright and ambitious talent, with a great eye for beauty and aesthetics. Not only did I watch her grow her craft in an industry where she spoke little Chinese, but she did so with flair and thought - getting along well with her peers and other people in the agency. Her work is quick, polished and it is always a joy to work with her."

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Senior Integrated Producer Publicis Singapore

[Relationship: Worked with Sylvie at Publicis Première]

JEIGH PENGSON SANTARINA

"I've had the pleasure of collaborating closely with Sylvie on several global production projects for SK-II while working as a Creative Producer at Publicis Premiere / Prodigious Singapore. Sylvie's attention to detail and talented eye in beauty art direction are highly regarded by both internal and external stakeholders. When Sylvie is involved in a project, everyone knows that the outcome will be nothing short of excellent. As a Producer, I thoroughly enjoyed working with Sylvie. She holds great respect for the production process and works closely with the Producers to navigate challenges while staying true to her creative vision. Sylvie always brings a clear point of view to the table, yet remains open to input from others. This combination makes working with her an enriching and enjoyable experience. Despite juggling various tasks and encountering tight deadlines, Sylvie effortlessly handles everything with poise. It's worth mentioning that she does this while being a hands-on mother as well.

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Co-Founder at MOMOZAZA.JP 

Ex-Creative Director TBWA Shanghai

[Relationship: Managed Sylvie at TBWA Shanghai]

ELIZA WONG

"Sylvie is a very talented person that I enjoyed working with her a lot since her internship in TBWA. She is creative and full of disruptive and impactful ideas. At the beginning when she spoke a little Chinese, she was positive, brave and confident to find her way out and coped with unfamiliar Chinese working environment. She loves challenging pitch and she is fully capable to handle a 360 campaign independently. She is quick but finishes her work with a superb, impressive touch. Both my team and client like to work with her."

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Account Director Fred&Farid Shanghai

[Relationship: Worked with Sylvie at Fred&Farid Shanghai]

Susanna Ding

"I thoroughly enjoyed my time working with Sylvie, and came to know her as a truly rockstar to absolutely any team. She is talented and incredible. Beyond that, she is an impressive creative mind who is always be able to give you mind blowing creative ideas and most importantly, it is a guarantee that the work is a piece of art. Sylvie is surely an artistic gem shines in advertising!"

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Senior Account Director Publicis Singapore

[Relationship: Worked with Sylvie at Publicis Singapore]

"I partnered with Sylvie for 4 years at Publicis Premiere to lead the global retail front of the prestige skincare brand, SK-II. Sylvie likes planning ahead, she is a self starter, a highly skillful creative and visionary. Her great sense of aesthetics, excellent eye for detail and high level of craft and taste are truly commendable. Til today it amazes me how this petite lady could juggle a multitude of rush projects, at the same time be A Present Mom while still look well put together. Hope to bump into you and collaborate just like old times!"

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Creative Director Publicis One Touch Hamburg

[Relationship: Worked with Sylvie at Publicis Singapore]

"Sylvie and I were creative partners for more than 2 years in Leo Burnett Singapore (Publicis P&G One), creating global and regional campaigns for SK-II and Olay. It was the greatest pleasure to work with Sylvie. Her sharp eye for detail and supremely refined taste make her a dynamite talent for skincare, beauty and luxury. Our brainstorm sessions are very enriching because she has a strategic approach to ideation, which leads us to solid anchoring ideas. Her visual explorations are always exciting. And her execution & craft always looks stylish, premium and modern. One of Sylvie’s greatest strengths is the ability to define a unique visual universe for a brand or product. I have thoroughly enjoyed being witness and being part of her process, as her copy creative partner. I look forward to collaborating, creating and making magic with Sylvie again!"

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