LEO BURNETT and PUBLICIS PREMIÈRE - Singapore

• Collaborated with clients, planning director and account directors to develop creative strategies aligned with marketing objectives for diverse markets, including China, Hong Kong, Taiwan, Japan, South Korea, ASEAN countries, and the United States.

• Conceptualised and executed campaigns highlighting product superiority and limited editions. This involved creating main films, product key visuals, beauty key visuals, POM visuals, LCD films, and social components, tailored to meet the needs of both global retail stores and various social platforms including Instagram, Facebook, Douyin, Wechat, Tmall, Cosme.

• Handpicked directors, photographers, artists and creative studios for collaborative projects.

• Oversaw celebrity shoots (Ni Ni, Tang Wei, Ayase Haruka, Mina from Twice, Leah Dou, and Arimura Kasumi).

• Supervised a dynamic creative team, which included 2D/3D artists, copywriters, and freelancers, ensuring the work's excellence and alignment with brand’s aesthetic.

• Managed resources to deliver efficient and effective solutions to ensure the project's success within tight project timelines.

• Contributed to winning pitches for clients including Sephora, The Macallan, Bintang beer, Olay and Johnnie Walker.

CLIENT: Global SKII, Olay APAC, Johnnie Walker SEA, The Macallan