Curriculum vitae

summer 2024
GLOBAL ARTISTIC CONTENT MANAGER
CLARINS SAS - PARIS
• Created the Qixi 2025 campaign, including film, key visuals, gift box design, and retail displays.
• Developed a new art direction for Clarins Spa Identity.
• Supervised post-production for key APAC 2025 campaigns.
• Contributed to developing the new Clarins Brand Book Identity.

2019 - 2024
CREATIVE
DIRECTOR
LEO BURNETT and PUBLICIS PREMIÈRE - Singapore
• Played a pivotal role in winning pitches for Sephora, The Macallan, Bintang Beer, and Olay.
• Collaborated with clients, planning directors, and account directors to develop creative strategies and content for SK-II across China, Hong Kong, Taiwan, Japan, South Korea, ASEAN, and the U.S.
• Developed and executed campaigns highlighting product superiority and limited editions: Created hero films, Beauty and Product key visuals, in-store displays, and social/e-commerce content for social and e-commerce platforms.
• Selected directors, photographers, and creative studios for projects; managed high-profile celebrity shoots (Ni Ni, Tang Wei, Ayase Haruka, Mina from Twice, Leah Dou, Arimura Kasumi).
• Led a dynamic creative team, including art directors, 3D designers, copywriters, and freelancers, ensuring high-quality, brand-consistent output across both online platforms and retail stores.
• Efficiently managed resources to meet project deadlines and deliver successful solutions.
CLIENT: Global SKII, Olay APAC, Johnnie Walker SEA, The Macallan, Bintang Beer

2018 - 2019
CREATIVE
DIRECTOR
HAVAS CHAMPAGNE - Phnom Penh
• Directed promotional and awareness campaigns from concept development to film and visual production, overseeing casting, shooting, and post-production.
• Led a 14-member creative team, refining local market quality output.
• Implemented efficient workflows and established a robust team structure.
CLIENTS: Unicef, Marie Stopes, Anchor Beer, Prudential, Bred Bank, Nestlé, Pepsi

2016 - 2018
ASSOCIATE CREATIVE
DIRECTOR
NURUN and PUBLICIS LUXE - Shanghai
• Delivered impactful campaigns for Cartier, positioning them as leaders in luxury digital marketing in China.
• Reported directly to the CEO. Collaborated with clients to align creative strategies online with business goals, consistently exceeding expectations with innovative solutions.
• Crafted film and visual production for social and e-commerce-focused campaigns for WeChat and Weibo, leveraging the latest digital innovation and celebrity shoots (LuHan, Ma Sichuan).
• Built and led a creative team of three (art director, copywriter, and intern) to produce compelling social content.
• Analyzed market trends and consumer behavior to develop competitive creative strategies.
CLIENTS: Cartier, Zara, Biotherm, Acuvue

2013 - 2015
DIGITAL
ART
DIRECTOR
FRED&FARID - Shanghai
• Played a key role in winning new projects and clients by developing compelling creative concepts, mockups, mood boards, storyboards, and providing art direction for traditional and digital campaigns.
• Oversaw print, video, and digital production, including post-production.
• Stayed updated on industry trends and innovation.
CLIENTS: Coca-Cola, Starbucks, Malibu, Diesel, Me&City, ButterflyTwist, Guerlain, Element Fresh, Martell

2010 - 2013
ART
DIRECTOR
TBWA - Shanghai
• Started as creative intern.
• Created award-winning print for McDonald's through impactful art direction.
• Developed creative concepts, moodboards, storyboards, mock-ups, key visuals, packaging design, POSM, and logotypes.
• Contributed to film and print production, including post-production.
CLIENTS: Pernod Ricard China, Adidas, McDonald's

summer 2009
CREATIVE
INTERN
Leo Burnett - Paris
• Absorbed the intricacies of the industry.
• Crafted my first print advertisements and packaging designs.
CLIENTS: Quick, Femme Actuelle, Ripolin, Fiat
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2005-2010
ART
STUDENT
SCHOOL OF VISUAL COMMUNICATION ( ECV ) - NANTES
Bachelor's degree with distinction in Design and Visual Communication.
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