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Curriculum vitae

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summer 2024

GLOBAL ARTISTIC CONTENT MANAGER

CLARINS SAS - PARIS

• Created the Qixi 2025 campaign, including film, key visuals, gift box design, and retail displays.

• Developed a new art direction for Clarins Spa Identity.

• Supervised post-production for key APAC 2025 campaigns.

• Contributed to developing the new Clarins Brand Book Identity.

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2019 - 2024

CREATIVE
DIRECTOR

LEO BURNETT and PUBLICIS PREMIÈRE - Singapore

• Played a pivotal role in winning pitches for Sephora, The Macallan, Bintang Beer, and Olay.

• Collaborated with clients, planning directors, and account directors to develop creative strategies and content for SK-II across China, Hong Kong, Taiwan, Japan, South Korea, ASEAN, and the U.S.

• Developed and executed campaigns highlighting product superiority and limited editions: Created hero films, Beauty and Product key visuals, in-store displays, and social/e-commerce content for social and e-commerce platforms.

• Selected directors, photographers, and creative studios for projects; managed high-profile celebrity shoots (Ni Ni, Tang Wei, Ayase Haruka, Mina from Twice, Leah Dou, Arimura Kasumi).

• Led a dynamic creative team, including art directors, 3D designers, copywriters, and freelancers, ensuring high-quality, brand-consistent output across both online platforms and retail stores.

• Efficiently managed resources to meet project deadlines and deliver successful solutions.

CLIENT: Global SKII, Olay APAC, Johnnie Walker SEA, The Macallan, Bintang Beer

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2018 - 2019

CREATIVE
DIRECTOR

HAVAS CHAMPAGNE - Phnom Penh

• Directed promotional and awareness campaigns from concept development to film and visual production, overseeing casting, shooting, and post-production.

• Led a 14-member creative team, refining local market quality output.

• Implemented efficient workflows and established a robust team structure.

CLIENTS: Unicef, Marie Stopes, Anchor Beer, Prudential, Bred Bank, Nestlé, Pepsi

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2016 - 2018

ASSOCIATE CREATIVE
DIRECTOR

NURUN and PUBLICIS LUXE - Shanghai

• Delivered impactful campaigns for Cartier, positioning them as leaders in luxury digital marketing in China.

• Reported directly to the CEO. Collaborated with clients to align creative strategies online with business goals, consistently exceeding expectations with innovative solutions.

• Crafted film and visual production for social and e-commerce-focused campaigns for WeChat and Weibo, leveraging the latest digital innovation and celebrity shoots (LuHan, Ma Sichuan).

• Built and led a creative team of three (art director, copywriter, and intern) to produce compelling social content.

• Analyzed market trends and consumer behavior to develop competitive creative strategies.

CLIENTS: Cartier, Zara, Biotherm, Acuvue

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2013 - 2015

DIGITAL
ART
DIRECTOR

FRED&FARID - Shanghai

• Played a key role in winning new projects and clients by developing compelling creative concepts, mockups, mood boards, storyboards, and providing art direction for traditional and digital campaigns.

• Oversaw print, video, and digital production, including post-production.

• Stayed updated on industry trends and innovation.

CLIENTS: Coca-Cola, Starbucks, Malibu, Diesel, Me&City, ButterflyTwist, Guerlain, Element Fresh, Martell

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2010 - 2013

ART
DIRECTOR

TBWA - Shanghai

• Started as creative intern.

• Created award-winning print for McDonald's through impactful art direction.

• Developed creative concepts, moodboards, storyboards, mock-ups, key visuals, packaging design, POSM, and logotypes.

• Contributed to film and print production, including post-production.

CLIENTS: Pernod Ricard China, Adidas, McDonald's

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summer 2009

CREATIVE
INTERN

Leo Burnett - Paris

•  Absorbed the intricacies of the industry.

• Crafted my first print advertisements and packaging designs.

CLIENTS: Quick, Femme Actuelle, Ripolin, Fiat

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2005-2010

ART
STUDENT

SCHOOL OF VISUAL COMMUNICATION ( ECV ) - NANTES

Bachelor's degree with distinction in Design and Visual Communication.

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