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Curriculum vitae

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2019 - now

CREATIVE
DIRECTOR

LEO BURNETT and PUBLICIS PREMIÈRE - Singapore

• Collaborated with clients, planning director and account directors to develop creative strategies aligned with marketing objectives for diverse markets, including China, Hong Kong, Taiwan, Japan, South Korea, ASEAN countries, and the United States.

• Conceptualised and executed campaigns highlighting product superiority and limited editions. This involved creating main films, product key visuals, beauty key visuals, POM visuals, LCD films, and social components, tailored to meet the needs of both global retail stores and various social platforms including Instagram, Facebook, Douyin, Wechat, Tmall, Cosme.

• Handpicked directors, photographers, and creative studios for collaborative projects.

• Led complete film and visual production from start to finish to create engaging and compelling narratives, including the oversight of celebrity shoots.

• Supervised a dynamic creative team, which included 2D/3D artists, copywriters, and freelancers, ensuring the work's excellence and alignment with brand’s aesthetic.

• Managed resources to deliver efficient and effective solutions to ensure the project's success within tight project timelines.

• Contributed to winning pitches for clients including Sephora, The Macallan, Bintang beer, and Olay.

CLIENT: Global SKII, Olay APAC, Johnnie Walker SEA, The Macallan

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2018 - 2019

CREATIVE
DIRECTOR

HAVAS CHAMPAGNE - Phnom Penh

• Led and inspired a 14-member creative team, ensuring quality and enhancing local market craft.

• Implemented effective workflows and established a strong team structure.

• Led promotional and awareness campaign creation, from concept and creative ideas to film and visual production, casting, shooting, and post-production.

CLIENTS: Unicef, Marie Stopes, Anchor Beer, Prudential, Bred bank, Nestlé, Pepsi

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2016 - 2018

ASSOCIATE CREATIVE
DIRECTOR

NURUN and PUBLICIS LUXE - Shanghai

• Directly reported to the CEO.

• Partnered with clients to understand their marketing and business goals, providing strategic creative guidance, and consistently surpassed expectations by delivering innovative creative solutions.

• Analyzed market trends, innovation, and consumer behavior to shape competitive creative strategies.

• Developed e-commerce-focused social and digital campaigns on platforms like WeChat and Weibo, capitalizing on the latest innovations, trends, and celebrity partnerships.

• Curated director and photographer selections for collaborative projects.

• Directed end-to-end film and visual production for compelling storytelling and oversaw celebrity shoots.

• Hired and led a creative team of three (art director, copywriter, and creative intern) to craft captivating and visually appealing social content.

• Achieved highly successful campaigns, particularly for Cartier, establishing them as leaders in luxury digital marketing and showcasing our expertise and innovation.

CLIENTS: Cartier, Zara, Biotherm, Acuvue

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2013 - 2015

DIGITAL
ART
DIRECTOR

FRED&FARID - Shanghai

• Conceived creative concepts, generated mockups, mood boards, and storyboards, while providing art direction for both traditional and digital campaigns.

• Oversaw print and video production, including post-production.

• Played a pivotal role in winning pitches for new projects and clients through effective collaboration.

• Stayed updated on industry trends and innovation.

CLIENTS: Coca-Cola, Starbucks, Malibu, Diesel, Me&City, ButterflyTwist, Guerlain, Element Fresh, Martell

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2010 - 2013

ART
DIRECTOR

TBWA - Shanghai

• Started as creative intern.

•Developed creative concepts, storyboards, mock-ups, moodboards, packaging design, event design, POSM, logotype and key visuals.

• Contributed to video and print production, including post-production.

• Created award-winning print in Art Direction for McDonald's.

• Stayed updated on industry trends.

CLIENTS: Pernod Ricard China, Adidas, McDonald's

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summer 2009

CREATIVE
INTERN

Leo Burnett - Paris

•  Absorbed the intricacies of the industry.

• Crafted my first print advertisements and packaging designs.

CLIENTS: Quick, Femme Actuelle, Ripolin, Fiat

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2005-2010

ART
STUDENT

SCHOOL OF VISUAL COMMUNICATION ( ECV ) - NANTES

Bachelor's degree with distinction in Design and Visual Communication.

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