Mina (twice) - JP, KR, ASEAN, US
Leah Dou - CN, HK, TW, TR
2022 - GLOBAL
Due to pandemic, our YEs didn't get to celebrate to past two festive seasons the way they wanted it.
Celebration were muted. Done virtually.
For 2022, we'll all be free to take the festivities beyond the ordinary.
This festive season, Turn up your glow.
Go beyond ordinary. Go Hyperfestive!
Client: SK-II Global
Agency: Leo Burnett Singapore
Celebrities: Mina (twice), Leah Dou
Creative Director: Sylvie Kinn
Head of Art: Nicolas Damiens
Project Management: Devika Darmin, Yanna Vasquez, Gene Lee, Yi Ning Ng
Producer: Jeigh Santarina
Studio: Point Flottant
Direction: Mattias Peresini