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Mina (twice) - JP, KR, ASEAN, US 
Leah Dou - CN, HK, TW, TR 


2022 - GLOBAL

Due to pandemic, our YEs didn't get to celebrate to past two festive seasons the way they wanted it.

Celebration were muted. Done virtually. 

For 2022, we'll all be free to take the festivities beyond the ordinary.

This festive season, Turn up your glow.

Go beyond ordinary. Go Hyperfestive!


Client: SK-II Global
Agency: Leo Burnett Singapore
Celebrities: Mina (twice), Leah Dou

Creative Director: Sylvie Kinn

Head of Art: Nicolas Damiens

Project Management: Devika Darmin, Yanna Vasquez, Gene Lee, Yi Ning Ng

Producer: Jeigh Santarina

Studio: Point Flottant

Direction: Mattias Peresini


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