me&city_edited.jpg

ME&CITY FASHION STREET VIEW

2015 - China

During Shanghai Fashion Week 2015, Me&City partnering with Tencent Maps, re-shot Shanghai's most popular streets, replacing pedestrians with Me&City models. People could buy the featured clothes right off the map.

CREDITS

Agency: Fred&Farid Shanghai

Chief Creative Officers: Fred & Farid

Creative Director: Feng Huang

Art Directors: Sylvie Kinn, Pierrick Jegou, Nicolas Liberman

Copywriter: Aser Cao

​Film Production Agency: Killdeath

Director / Photographer: Pierrick Jegou

Editor / Music Supervisor: Blinde Wu

PRESS

https://marketingland.com/fashion-brand-targets-digital-saavy-shoppers-street-view-powered-mobile-app-129234

https://www.bestadsontv.com/ad/71094/Me-City-Fashion-Street-View

https://www.ladn.eu/news-business/actualites-agences/me-city-fashion-street-view-par-fred-farid-shanghai/

https://www.adsoftheworld.com/media/digital/me_city_fashion_street_view

http://www.strategies.fr/creations/campagnes/1014951/fred-farid-shanghai-pour-me-city-fashion-street-view-mai-2015.html