MCDONALD'S

2013 - China

In China, food quality was an issue. To show that McDonald's are using real potato, we carved a real potato and created a very simple and impactful print ad.

CREDITS

Agency: TBWA Shanghai

Chief Creative Officer: Edmund Choe

Creative Director: Kienhoe Ong

Art Director: Sylvie Kinn

Photographer: Jen Harlim

AWARDS

Shortlist - Cannes Lions 2013
Gold - Shanghai Advertising Association Awards 2014

PRESS