top of page

MCDONALD'S: Image

MCDONALD'S: Image

MCDONALD'S
2013 - China
In China, food quality was an issue. To show that McDonald's are using real potato, we carved a real potato and created a very simple and impactful print ad.
CREDITS
Agency: TBWA Shanghai
Creative Director: Kienhoe Ong
Art Director: Sylvie Kinn
Photographer: Jen Harlim
AWARDS
Shortlist - Cannes Lions 2013
Gold - Shanghai Advertising Association Awards 2014
MCDONALD'S: Projets
MCDONALD'S: À propos
bottom of page