CREATIVE + ART DIRECTOR
Thoughtful Concept . Impactful Art Direction . Beautiful Craft
Sylvie is a French born Asian creative and advertising nerd with 10 years experience.
At 23 years old, armed with her French diploma in visual communication, she set off for Shanghai to work as Art Director at TBWA for Pernod Ricard China for which she created well-crafted campaigns. Beside on her free time, she did pro-active work and won awards for a simple but impactful print ad for McDonald's.
Three years later, she decided to join FRED&FARID Shanghai and beef up the creative team. She worked as a warrior with few amazing and talented people. The agency successfully won pitches such as Coca-Cola and Guerlain, cracking new innovative ways to advertise for brands. At that time, FRED&FARID Shanghai won numerous awards (Adweek top 10 best agencies outside USA 2014, Spikes Asia and Cristal Festival Independant Agency of the year 2014, etc...).
Three more years later, she joined PUBLICIS as Associate Creative Director in China and won Zara and Cartier account. She created successful digital campaigns such as Cartier Juste un Clou film staring LuHan and Cartier Boys LOVE Delivery activation and built, led and inspired a team to deliver all beautiful and creative social posts on Wechat and Weibo (Chinese social media). In 2018, Cartier ranked number 1 in digital competence in the Luxury market in China.
2018, she jumped into a new adventure in Phnom-Penh as Creative Director at HAVAS Champagne, the hottest agency in the country. She took a more "manager" role where she created a solid team structure, hired talents and installed processes. Led and inspired a team of 14 creatives to elevate the craft and creativity. She also worked on Cambodia's biggest account and NGOs and pushed to elevate the craft and creativity in this local market.
Sept 2019, she freelanced for Accenture Interactive Shanghai as Creative Lead for China and worked closely with Droga5 NY.
Nov 2019, she moved in Singapore to work at Leo Burnett for global and regional clients.
With her varied background, cross-cultural immersion, sharp eye and sensibility, she is able to make effective, meaningful and beautiful work that people won’t skip.
Clients: CARTIER . SK-II . GUERLAIN . PLATINUM . ZARA . ADIDAS . DIESEL . MCDONALD'S . STARBUCKS . COCA-COLA . BUTTERFLY TWIST . ME&CITY . OLAY . L'ORÉAL . BIOTHERM . GARNIER . ESTÉE LAUDER . SEPHORA . SKP . ELEMENT FRESH . ANCHOR BEER . HEINEKEN . PORSCHE . PRUDENTIAL . BRED BANK . MARTELL . PERRIER-JOUËT . ABSOLUT VODKA . THE GLENLIVET . BALLANTINES . HELAN MOUNTAIN . MONTESQUIOU . ROYAL SALUTE . MALIBU . THE MACALLAN . UNICEF . MARIE STOPES . UNOPS
Feel free to say "Hi!" here: firstname.lastname@example.org