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CARTIER QIXI

2017 - China

"LOVE IN THE AIR"

In China, the Qixi Festival, also known as the Qiqiao Festival, is a traditional festival celebrating the annual meeting of the cowherd and the weaver girl in the mythology. Cartier, which has one of the most developed WeChat shops out of all Index luxury brands, launched a campaign giving the first 77 customers to order from its WeChat boutique between August 21 and 28 a free private romantic helicopter ride.

CREDITS

Agency: Publicis Nurun Shanghai

Creative Director: Sylvie Kinn

Art Directors: Sylvie Kinn, Olivier H Dressen

Graphic Designer: Johnny Wen

CopyWriter: Libby Lei

Production: Studio Supreme

Director & Producer: Olivier H Dressen